Iceland
Supermarket Company Information
About
The Iceland Company
Iceland is a high street supermarket chain with 760 stores across
the UK and Ireland. Over 22,000 people make up the Iceland team,
working to bring great products and great services to our customers
at value-for-money prices.
Iceland stores
are located in busy shopping areas and they are dedicated to making
food shopping fast and easy, pioneering services like Home Delivery
for customers who shop in store. For ultimate convenience, Iceland
shoppers can even order their shopping from home by phone or via
the internet.
Known for their
pedigree in frozen food, Iceland continue to develop innovative
frozen products that save time and money. But many stores offer
much more, from fresh fruit and veg to groceries, wine and beer.
308 Iceland stores also sell home appliances, with specialist teams
ready to help shoppers choose the right fridge or freezer for their
home.
Iceland is famous
for deals, and for the pride they take in their products. Their
own-brand food continues to be made without GM ingredients, artificial
colours or flavours. Added services, like their 'Free From' lists
for allergy sufferers, help people with specific needs to find the
products that are right for them.
Iceland
is part of The Big Food Group, an integrated food group with operations
across food retail, wholesale, foodservice and appliances. They
are continually expanding and, in January 2002, they launched a
Property Search for 80 new stores to open over the next three years.
Not bad for a company that started in 1970 as a single shop selling
loose frozen food!
History
of Iceland
1970 - Founded as a single shop in Oswestry selling loose frozen
food.
1973 - Grown to a chain of 18 shops.
1978 - Iceland's purpose-built support centre opens in Deeside,
Flintshire.
1983 - Iceland acquire Bristol-based St Catherine's chain.
1984 - The chain is now 75 strong, and Iceland is floated on the
stock market.
1988 - The chain grows to 187 stores.
1989 - Acquisition of southern freezer centre chain Bejam.
1997
- Home delivery service from stores launched. The development of
Woodward Foodservice begins.
1998
- Customers are able to shop from home by phone. GM ingredients
banned from own label products.
1999
- Internet shopping is launched nationwide.
2000
- Acquisition of Booker, Britain's largest cash and carry.
2002
- 760 stores, plans announced for 80 new stores in 3 years.
The
Iceland Philosophy
Iceland are dedicated to providing great products at great prices.
They believe in variety, choice and value, and work hard to offer
practical meal solutions for busy people - whatever their budget.
Iceland take pride in their products. Iceland were the first UK
retailer to ban GM ingredients from own-label lines, they don't
use artificial colours and flavours in their own-label products,
and their food is clearly labelled so customers know exactly what's
in the pack.
Customer Care:
Iceland Foods plc,
Second Avenue,
Deeside Industrial Park,
Flintshire
CH5 2NW
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