Morrisons
Supermarket Company Information
About
The Morrisons Company
William
Morrison, father of current chairman, Ken Morrison, founded the
company in 1899. Ken Morrison was awarded a Knighthood in the 2000
New Year's Honours List, for services to food retailing. From its
origins as an egg and butter merchant in Bradford, West Yorkshire,
the company developed into market stalls and on to counter service.
Progress was such that in 1958, a small town centre shop was opened.
In
the 1960s, Morrisons was at the forefront of supermarket development,
opening its first store, "Victoria", in Bradford in 1961.
In 1967, Morrisons became a public company and was more than 174
times over-subscribed as over 80,000 investors tried to purchase
shares. The company has since achieved a 35 year unbroken track
record of sales and profit growth and in April 2001 joined the FTSE
100 for the first time.
Retail
Philosophy
The Morrisons philosophy is to offer outstanding value for money,
unbeatable customer service and a pleasant shopping experience.
They are renowned for their "no nonsense" approach to
retailing, shunning hype and gimmicks in favour of plain selling.
They are consistent and reliable in offering honest good value.
It is "Morrisons Mission" to always deliver "The
Very Best For Less".
Morrisons
Today
There are 132 Morrisons supermarkets - from Erith in the South to
Carlisle in the North, and across, Yorkshire, Lincolnshire, East
Anglia, the Midlands, Lancashire, Cheshire, and into Wales. 113
sites have petrol filling stations and 118 stores have customer
cafés serving hot meals and snacks.
Morrisons is the country's fifth largest supermarket chain, with
an annual turnover of over £3.9 billion.
Over 3.25 million customers shop with Morrisons each week. Morrisons
has a 5.9% share in the UK's grocery market and is Britain's fastest
growing supermarket chain. They aim to provide all their customers
with the very best value for money on their weekly shopping, wherever
they live. Uniquely, they have always charged the same prices in
every one of their stores. Morrisons have over 50,000 employees
working in stores, distribution centres and head office support
functions.
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