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Vision Express Review

 

Vision Express Company Information

 

About The Vision Express Company

Vision Express is one of the UK market leaders in the retail provision of spectacles and high-fashion eyewear. Based in Nottingham they now employ more than 3,200 people across the UK, Ireland and the Channel Islands.

Vision Express opened their first store in 1988 in the Metro Centre, Gateshead and have since grown consistently so that they now have 200 stores trading in the aforementioned territories.


In 1997 Vision Express merged its operations with GrandOptical Photoservice SA (GPS), and the resulting alliance, now known as GrandVision, has become the largest optical retailing group in Europe. As part of the GrandVision group, Vision Express is able to take a total European view on eyecare.

Since January ’99, Vision Express have undergone a radical new programme to reposition themselves in the market as the provider of professional eyecare. This programme has been aided by their brand new store concept – vision express | optical lab – where the stylish, yet clinical, environment enables them to provide the highest standards of service built around the needs of their customers.

The store design concept was developed by Sir Terence Conran’s CD partnership and it's revolutionary new look is complemented by a wide range of state-of-the-art technology, from digital fundus camera and slit-lamp imaging to the latest dispensing aids. As the name implies, the lens manufacturing laboratories have been given greater prominence in the store layout, and also see a host of new and innovative machinery being implemented.

The Trafford Centre was their first UK store to open in the new livery of vision express | optical lab on 28 November ’98, quickly followed by Watford and the Metro Centre. Following the success of this concept, they plan to roll out the new format throughout their remaining portfolio of stores and to achieve total conversion during 2002.

Each of their stores has a fully qualified optometrist at your disposal. They carry out the day-to-day business of on-the-spot eye exams, providing prescriptions and the subsequent recommendation of the most suitable eyewear solution for your personal requirements. State-of-the-art optical equipment ensures professional staff are able to give customers the highest standard of service and eyecare.

Outside the examination room, their attention to detail continues with emphasis placed on the highest quality products and a commitment to the very best in personalised customer service. With this in mind, Vision Express stores stock a wide and varied range of frames divided into four principle groups – Basic, Optimum, Innovation and Designer (featuring over 60 recognised brands) – thereby ensuring a choice for every pocket with prices starting from just £19.

Experienced dispensing staff are on hand at all times to help customers with their selection of frames, whilst their contact lens opticians advise customers on all contact lens matters ranging from the initial consultation, to the fitting and choice of lenses and the subsequent care necessary for the health of your eyes.

 


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